🏫 Your branded sales university: Make one before you hire closers

💡 Highlights

• 03:47 Creating your Sales Map

• 10:03 Defining job descriptions and responsibilities for your salespeople - closers / account executives or setters / sales development representatives

• …And much more

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Let’s talk about something that's going to save you a ton of time and headaches: branded sales universities. You know how big companies have these fancy training systems? Well, I've taken that idea – based on my decade+ of experience selling and leading sales teams at Fortune 500s like Thomson Reuters – and tweaked it for startups, online businesses, and personal brands.

A branded sales university is your one-stop shop for training your sales team. It's packed with 20-30 hours of recorded content covering everything from sales processes to objection handling. Before you start the process of recruiting your first salesperson, you MUST create your branded sales university. You’re front-loading a lot work but you’ll end up saving thousands of hours and millions of dollars in the long run.

Why do you need this?

Simple. It stops you from explaining the same stuff over and over to every new hire. Plus, it ensures everyone gets the same top-notch training.

What's in it?

Your university should cover:

• Sales processes and plays

• Buyer personas

• Product training

• Scripts and objection handling

• Follow-up techniques

• CRM usage

• Onboarding procedures

• Pricing and positioning

• Performance indicators

Here's a pro tip: Include third-party content. When I train your team, it carries more weight than if you do it yourself. It also takes the pressure off you.

How to build it

• Organize your content into clear sections

• Create comprehensive video trainings, templates, and swipe files

• Add quizzes and check-in calls

• Make completion mandatory before selling

Trust me, this works. It's how I got those trophies at Thomson Reuters. And the best part is this system lets you scale your sales team without sacrificing your own selling time. It could save you up to 400 hours of work. That's time you could spend actually selling or growing your business.

If you want access to ALL my playbooks, SOPs, training etc. on sales leadership, whether you’re hiring your first sales rep or scaling your sales organization, check out my Startup Sales Leadership Academy.