👸🏻 The “easy yes” high-ticket offer: How to create & sell them (coaches & consultants)

▶️ Time stamps

• 03:48 The basics first

• 04:49 Think big transformation

• 10:13 Choosing your high-ticket offer

• 13:17 Story selling

• 22:52 Confident sales conversations

For coaches and consultants, high ticket offers are the fastest path to consistent 20K+ months in your business. But creating and selling a high-end coaching program or consulting package can feel daunting. The key is to craft an irresistible “easy yes” offer that provides big transformations for your ideal clients and makes it a no-brainer for them to invest. Here's how to create and sell one in 30 days or less.

Bonus: Offer brainstorm & story selling sample worksheet

Step 1: Identify your ideal high ticket client

Before crafting your high ticket offer, get crystal clear on who your ideal client is for this specific program or service. Make a list of your 50 warmest leads who have shown interest in working with you. Look for common characteristics, problems, aspirations and ability to invest at a high ticket price point ($2,000+). Don't make the mistake of targeting clients who can't afford premium prices. Your high ticket offer isn't for everyone - it's for that specific segment that is eager and able to make a significant investment to get results.

Step 2: Choose your high ticket offer type

There are several options for structuring a high ticket coaching or consulting offer:

• Private 1:1 coaching/consulting

• Group coaching program or mastermind

• "Done for you" services

• "Done with you" hybrid services

• VIP days or intensive experiences

• High-end retainer packages

Choose the model that you feel most excited to deliver and that provides the best vehicle for getting your clients outstanding results. Avoid anything that will be draining for you or the client.

Step 3: Create your irresistible “easy yes” offer

An "easy yes" high ticket offer bridges the gap between where your client is now and their desired outcome. Craft an offer that delivers a specific, measurable result and clearly communicates the value and transformation. What is the big, exciting promise? Why is it worth investing a premium price?

Use this framework:

• End Result: The big transformation and outcome clients will achieve

• Features: What's included - the components, bonuses, elements of the program

• Benefits: How your offer makes your clients' lives better, easier, happier

• Differentiation: Your unique methodology, approach, background and story that sets you apart

Step 4: Use “story selling” to fill your program

You don't need complicated funnels or a huge audience to enroll high ticket clients. Compelling story-based marketing that sets you apart as the go-to expert and showcases social proof will magnetically attract your ideal buyers.

Share engaging client case studies and results. Openly talk about your own journey and unique methodology. Consistently show up with valuable content that demonstrates your unique approach. Invite potential clients into an empowering conversation about what's possible for them.

Step 5: Master the enrollment conversation

Your ability to guide a potential client from interested to invested is the most important skill to master. Focus on conducting consultative sales conversations that are about connecting, building trust and enrolling committed clients.

• Start by deeply understanding their current situation, challenges, goals and desires

• Communicate with clarity and conviction

• Make a bold recommendation for their next best steps

• Confidently make your irresistible offer

• Handle fears and objections with care

• Ask for the sale and be clear on next steps

If you’d like some additional support on sales conversations for your “easy yes” high ticket offer, check this out next 👇