Sales Team Starter Kit

A Free Course to Help Founders Build a Sales Team

This free mini-course trains founders on building an effective sales team and revenue engine for their startup. It covers all aspects of sales team setup - hiring, onboarding, training, technology implementation, processes, and leadership. The outcome of this course is you, the founder, hiring salespeople who go on to be successful at your organization and allow you to remove yourself from the sales function so you can work ON your business.

What’s inside:

  1. Creating an optimized system for hiring and assessing sales candidates. Details on crafting job postings, conducting interviews, skills testing, and determining compensation structure.

  2. Quickly onboarding new salespeople through online training. Step-by-step guidance on developing self-paced lessons covering sales process, product knowledge, call scripts and tools.

  3. Designing and documenting a standardized, repeatable sales process mapped to pipeline stages within a CRM system. Instructions for setting up automations and role handoffs.

  4. Managing the CRM and sales pipeline effectively. Strategies for accurate sales forecasting, data-driven analysis, leveraging CRM for customer visibility and team collaboration.

  5. Advanced tactics as the sales organization scales. Implementing incentives like SPIFs, utilizing coaching/feedback tools, building an effective sales culture.

Table of Contents

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